Amaro Bar

In the heart of London's vibrant bar scene emerges an establishment that pays homage to an old Italian spirit, often forgotten in the annals of popular cocktail mixers. Amaro Bar, as the name suggests, shines a spotlight on 'Amaro', the bitter-sweet Italian liqueur that has been an essential part of Italian culture for centuries.

Location and Vibe

Tucked away in one of the more serene alcoves of the bustling Covent Garden, Amaro Bar's entrance is a modest wooden door with golden lettering, offering a hint of the elegance within. As you step in, a sophisticated ambience enveloped in warm lighting and velvet-covered seating welcomes you. The interiors, reminiscent of a Venetian saloon, transport patrons to a time of elegance and luxury.

An Ode to Amaro

For the uninitiated, 'Amaro' means 'bitter' in Italian. It is a liqueur that boasts a blend of herbs, roots, flowers, bark, and citrus peels, infused in alcohol and sweetened to perfection. Each type of Amaro has its own secret mix of ingredients and is unique in taste and intensity.

At Amaro Bar, this is celebrated with gusto. The shelves are lined with various Amaro bottles, from well-known brands to obscure, artisanal ones, each telling a different story of regions, recipes, and revivals.

Cocktail Creations

While Amaro can be enjoyed neat or on the rocks, this bar takes it a notch higher. The mixologists, adorned in tailored suits with old-school suspenders, craft concoctions that elevate the Amaro experience. Signature cocktails like "Bitter Sunset" combine Amaro with citrus elements and a touch of prosecco, creating a dance of bitter and sweet on the palate.

The Crowd

While the Italian expats in London find a piece of home here, Amaro Bar attracts a diverse clientele. From connoisseurs expanding their liqueur horizons to curious newcomers tasting Amaro for the first time, the bar is a melting pot of experiences.

Events and Workshops

Amaro Bar is not just about serving drinks; it's about educating and sharing the Amaro culture. The establishment regularly hosts tasting sessions, where patrons can sample different Amaro varieties, understanding the nuances and stories behind each.

London's Bitter Sweet Secret

Amaro Bar is more than just another cocktail establishment in London. It's a celebration of Italian heritage, an exploration of flavors, and an experience that lingers, much like the bitter-sweet aftertaste of a good Amaro. So, if you find yourself in the city, looking for a unique cocktail experience, let the allure of Amaro guide you to this hidden gem.