
Fitz's Bar is an elegant cocktail venue located in the Grade II listed Kimpton Fitzroy London hotel in Russell Square, Bloomsbury. The glamorous drinking den features distinctive design elements including dazzling ostrich feathers, eclectic Victorian curiosities, sumptuous velvet sofas, a roaring fireplace, and an oversized mirrorball. The bar's groundbreaking SPECTRUM cocktail menu is inspired by synaesthesia, presenting twelve innovative drinks designed to explore how colour resonates with emotions, memories, and flavours. Cocktails are priced between £14-17, with opening hours Monday-Thursday 4pm-1am, Friday-Saturday 12pm-1am, and Sunday 12-11pm. Positioned in the heart of theatreland, Fitz's combines sensory-driven mixology with theatrical decor and historic hotel elegance, offering a unique drinking experience grounded in innovative cocktail design.